A friend just returned from a conference where Colin Powell spoke.
Powell recalled a Kremlin showdown in 1989 with Mikhail Gorbachev, who suddenly smiled and said: "General, you are going to have to find yourself a new enemy."
Another woman was visiting Moscow in 1989, Sarah Anschutz Hunt. Her father's collection of art, The Anschutz Collection, was traveling worldwide as the West, West, West Exhibition.
Earnest Blumenschein's Indian in a White Robe
Sarah was able to see the Soviet Union's response to the collection and wrote, "the Soviets responded to several of the key themes that bind the collection together -- the notion of expansion into a rugged frontier, the idea of individual struggle against the elements, and a sense of overcoming adversity -- that is as much a part of their heritage as it is deeply ingrained in the American soul."
Sarah's honest reaction may show a hint of surprise. But, during The Cold War decades, we had been taught time and again, the Soviets were different and were to be feared.
Philip's collection of western art represents many of his core values. And, a large part of the collection was found in a basement in Chicago ... the basement of the Santa Fe Railway headquarters. At the time there wasn't much interest in western art, so, for the rights to purchase some of the pieces, he and his friend Wolf Pogzeba offered to go through the Railway's basement and catalog their findings.
Philip acquired 82 paintings and two large murals, the majority of which were excellent examples of the Taos Society and Santa Fe School. Works from all 6 of the founding members of The Taos Society were represented in his purchase: Bert Phillips, Ernest Blumenschein, Joseph Sharp, Oscar Berninghaus, E. Irving Couse and W. Herbert Dunton.
When the Santa Fe Railway's spur opened rail travel to Santa Fe in 1880 -- the Battle of Little Bighorn was less than a five-year memory.
When the artists and writers began arriving in northern New Mexico, (about 1898), the "savages" were still terrorizing the nation. When artists and writers began living among them, understanding their culture and sharing their art, music, ceremony and stories, something changed.
In the early decades of the 20th Century, as Gorbachev stated nearly a century later, we would have to find "a new enemy." Or, even worse -- maybe during the period of Manifest Destiny -- we were the enemy.
And the art that touched both centuries, was the art made possible, in great part, by the financial foundations provided by the Atchison, Topeka and Santa Fe Railway and The Fred Harvey Company.
It may touch and restore many more generations.
PS. For those of you who don't know, the Santa Fe Railway's Advertising Director purchased over 600 works of art, primarily from the Taos Society and Santa Fe Schools, from 1900-1933. These works formed their advertising images that were used in depots, in window displays, in their advertising, on their menus and on their famous Santa Fe Calendars -- which would be one of their key promotional tools for nearly 86 years (1907-1993).
New Mexico and the Fred Harvey "Indian Detours" would be one of their cornerstone destinations ... over 12,000 Santa Fe employees became ambassadors for the state. The Santa Fe New Mexican stated this about William Haskell Simpson, advertising director of the Santa Fe Railway from 1900-1933 -- "It would be quite impossible to estimate how much New Mexico owes him for its progress during that period."
And, I have designed a 20-minute presentation that defines the elements of their brilliant execution, how it maximizes all seven of the key benefits of "art as a tool of marketing" and shows the power of their Return on Investment over the 1900-1933 period. E-mail me if you'd like to know more.




