"Know something, sugar?
Stories only
happen to people who can tell them."
- Allan Gurganus
There's a great story about Ed in the bible, (Joshua, Chapter 22).
In the story, Joshua sends 3 tribes home to their land east of the Jordan. The three tribes built a landmark, an altar, on the west side of the Jordan before they crossed. Because the river was a natural boundary, they built it to remind future generations that they all served the same God.
When the 9 remaining tribes saw the altar that had been constructed on their portion of the Jordan, they were ready to go to war with the 3 tribes. They believed the altar to be a form of rebellion.
When the 3 tribes explained their intention for building the landmark and what it symbolized -- everything was fine. In fact, all 12 tribes rejoiced. They gave the landmark a name: "Ed" (A Witness) between us that the Lord is God.
Stories and narratives are an overlooked power in successful architecture and real estate developments.
If success is judged in national acclaim, awards and "historic landmark" designation, let me tell you about one architect who understood this power.
Works from this architect -
- Eleven Works have been listed on the National Register of Historic Places
- Five have been designated National Historic Landmarks "in recognition of their exceptional value to the nation"
She was employed to design luxurious resorts, destination towers, art studios, lodges, gift shops, elegant restaurants, even distinctive china by one of the country's first chain restaurant and hotel operators. Her works (produced from 1900 to 1958) are still as magical (and desirable) today as they were when they celebrated their "grand openings."
Every project started with a story, with authenticity and indigenous materials -- true to the landscape and the cultures of the regions who would help design and build, so that the symbolism and sacred nature of their stories were shared.
That magic helped turn worthless real estate into the hopes and dreams of a nation.
It helped build Los Angeles from less than 175,000 in 1900 to what it is today.
Her name was Mary Jane Elizabeth Colter. An American Visionary.
Some architects tell me "they act as historian/interpreter to create the experience for the space."
Most of the time, I see their projects and just want to tell them about "Ed."
Painting: Walt Ufer's Mirrored Lake Desert
For more about Colter, click here: www.npr.org

