Sonja Howle

Experiential Marketing in Cultural Tourism and Real Estate Development

“They were as inventive and as successful at this theme-driven tourism then as Disney and its designers are now.”

- Robert Hughes, Times Magazine Art Critic, author of American Visions, (1997) speaking of the Santa Fe Railway and the architect for the Fred Harvey Company, Mary Colter

With a twenty-five year career in marketing -- television, network radio and agencies -- it was time to change tracks.

Studying the financial impact of innovative programs of the past century involving the blending of the arts, culture, community and commerce -- specifically in cultural tourism and real estate development -- has been my business for the past two years.

Since there was no Curriculum for this art and study, I've created my own to share. It's a workshop to help corporations understand the design and ROI of these programs and what they contribute to their employees, stockholders and the communities they serve.

It's about designing your company's own, unique and individual footprint.

In today's economy -- can you afford to understand these elements and what they can do for you?

Can you afford not to?